Fractional RevOps Services for B2B SaaS Companies
On The Fly Ops is your embedded Revenue Operations consultant—delivering senior-level RevOps expertise to fix your CRM, streamline your funnel, and keep sales, marketing, and CS rowing in the same direction — without the cost of a full-time hire.
- Remove bottlenecks in your lead, sales, and renewal workflows
- Align sales, marketing, and CS around one clear go‑to‑market plan
- Build reliable data and reporting so you can forecast with confidence
- Most clients see measurable improvements within 90 days.
Who we work with
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B2B SaaS ($5–500M ARR)
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Scaling GTM teams
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PE/VC-backed or portfolio companies needing RevOps standardization
Trusted by B2B teams using HubSpot, Salesforce, and modern GTM stacks
Why We Stand Out
Maximize Revenue Without the Cost of a Full-Time RevOps Team
Access fractional RevOps expertise without the full-time overhead. We embed quickly into your team, delivering strategic systems, automation, and insights that fuel growth—at a fraction of the cost of hiring a dedicated Revenue Operations executive.
Tailored RevOps Strategies, Built for Your Business
No cookie-cutter playbooks here. We design custom solutions based on your tech stack, funnel challenges, and business goals—whether it’s CRM optimization, GTM process redesign, or tech stack alignment. Every move we make is designed to scale with you.
Trusted by Mid-Market Teams with Big Growth Goals
From lean B2B teams scaling past $10M to mid-market companies optimizing for efficiency, we’ve helped clients align GTM functions, reduce complexity, and unlock measurable revenue growth. We move fast, stay flexible, and grow with your business.
Proven results in 90 days
- Data quality: 25–30% fewer duplicate or invalid records in the first 30 days
- Time saved: 3–5 hours per week of admin work freed up through automation
- Team adoption: CRM usage jumping from around 60% to 95%+ within 60 days
- Forecasting: 40% improvement in forecast accuracy with standardized stages
Certifications
What We Do
Our Fractional RevOps support adapts to your business's unique needs, whether you're building revenue systems from scratch or optimizing an established tech stack. We focus on delivering measurable growth by aligning people, processes, tools, and data.
Here’s how we help:
Tech Stack Optimization
- Refine or implement platforms like HubSpot, Salesforce, Looker/Tableau, and more to enhance data-driven decision making.
AI-Driven Automation:
- Leverage tools like OpenAI, Clay, and Make to streamline workflows, automate repetitive tasks, and enhance lead prioritization.
Data Cleansing & Enrichment:
- Ensure data integrity, deduplicate records, fill in missing fields, and maintain governance standards to improve accuracy and reliability across your CRM and analytics platforms.
Revenue Intelligence & Lead Scoring:
- Build real-time dashboards that provide actionable insights, including automated lead scoring to help reps engage the right prospects at the right time.
ICP Design & Segmentation:
- Define your Ideal Customer Profile (ICP) and segment prospects based on engagement, fit, and buying intent to personalize outreach and improve conversions
Workflow Improvements:
- Automate pipeline management and follow-ups, and data hygiene processes to improve productivity and ensure leads move seamlessly through the funnel.
Go-To-Market Strategy:
- Align teams with scalable playbooks, sales processes, and ICP-based targeting to support successful launches and market expansion.
HubSpot & Salesforce RevOps Expertise
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How It Works
We don’t just consult—we operate as an embedded, fractional RevOps partner with a flexible model designed for speed, scalability, and measurable impact.
1. Strategic Discovery & Audit
We begin by mapping your current GTM ecosystem—CRM, pipeline stages, lead scoring, data health, and tooling. We identify not just gaps, but high-leverage opportunities for impact using AI-enabled diagnostics and RevOps benchmarks.
2. Custom Roadmap & Pod Design
Rather than handing over a generic plan, we co-create a Growth Pod—a focused RevOps sprint or retainer tailored to your ICP, growth stage, and funnel friction. Whether it’s pipeline lift, attribution clarity, or lifecycle mapping, your pod is purpose-built for ROI.
3. Execution, Automation & Enablement
We don’t hand off a strategy and walk away. We embed into your team, implement tools like HubSpot, Clay, and OpenAI, and build automated systems for lead routing, enrichment, and reporting. Then we upskill your team and leave behind a repeatable operating system.
4. Continuous Optimization & Strategic Support
As markets evolve, so do we. We offer ongoing advisory or RevOps-as-a-Service, aligning your tech stack, data model, and GTM strategy through quarterly diagnostics, forecasting support, and tactical enablement.
Real Results for B2B Teams
We help revenue teams move from chaos to predictable growth—faster pipelines, cleaner data, and systems that scale without adding headcount.
Puzzle
(13-Month Engagement)
Accounting Software | B2B SaaS
- 124x increase in monthly pipeline generation
- 32x growth
- 117x increase in MRR
Muendel Creative
Marketing Agency, ABM
- Drove cold outbound engagement of 40% through automation
- 100% connect-to-meeting rate
- Optimized deal velocity with 3 deals closed immediately post-launch
Enterprise Cybersecurity
(6-Week Engagement)
B2B | $500M + ARR
- Eliminated manual reporting:
Replacing 5+ hours/week of Finance/RevOps manual work - Real-time revenue visibility: Leadership moved from "last week's Excel file" to live Salesforce dashboards
- Scalable reporting infrastructure:
Built clone-able Salesforce reports supporting Theater/Region/Product analysis—no custom fields required - Fixed data integrity issues: Identified multi-currency bug causing historical bookings to drift; recommended locked FX rates to ensure closed deals stayed accurate
RevOps Blueprint
Starting at
$6,500 One-time fee
What's included:
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Funnel & lifecycle mapping
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Lead scoring & routing review
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CRM logic audit & recommendations
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Attribution visibility assessment
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Prioritized RevOps roadmap
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One-time delivery + handoff
Ops Engine
Starting at
$8,500/month
What's included:
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Blueprint Implementation
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Workflow & automation rebuilds
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Reporting + dashboard design
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Data hygiene & governance framework
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ICP seg & scoring logic
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Working sessions + Slack
Fractional RevOps
Starting at
$5,000/month
What's included:
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Embedded RevOps support
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Monthly GTM diagnostics
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Strategic planning + hands-on
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Quarterly QBRs + roadmap refresh
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Tech stack Optimizations
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Documentation + Training
Looking for a custom engagement? Let's discuss your specific challenges and scope the right solution for your team.
What clients typically see
- RevOps Blueprint:
- 25–30% of records identified as duplicate/invalid
- 5–10 quick wins prioritized
- clear 90‑day plan.
- Ops Engine:
- 40% increase in activity logging
- 3–5 hours/week admin time saved
- 2–3 executive dashboards live
- 90%+ CRM adoption.
- Fractional RevOps:
- 25%+ SDR productivity lift
- 40% better forecast accuracy
- Unified GTM operating system and full documentation.
"Brett was a game-changer for us. When I joined, HubSpot was newly acquired with no integration plan in place.Brett quickly operationalized it, supported key stakeholders, and helped us build effective enterprise sales motions for channel partners. His expertise and proactive approach were crucial to our success."
"Brett is extremely attentive, patient, and very skilled at revenue operations and marketing operations work.
He is able to build out the most complex architecture and get it working perfectly. He's very process driven and extremely technically knowledgeable."
"Insane quality + Speed."
Our Partners
Need help choosing the right tools for your stack?
We work with top platforms like Insycle, Apollo.io, Vasco, HubSpot, and PandaDoc.
If you're building your tech stack or have questions — let’s chat.
RevOps & GTM Insights for Revenue Growth
Featured posts
The Company
At On The Fly Ops, you work directly with me—Brett Hovanec, a seasoned Revenue Operations (RevOps) consultant with extensive experience helping businesses optimize their sales, marketing, and customer success strategies. As a one-person team, I provide a highly personalized, hands-on approach to every project, ensuring your business gets the tailored attention and strategic insights it deserves.
I specialize in driving measurable growth by leveraging advanced tools and technologies, including HubSpot, Salesforce, and Clay, alongside AI-powered solutions that enable hyper-personalized outreach and smarter decision-making. Whether it’s reducing operational inefficiencies (like saving $240,000 for a client), increasing sales conversions by 23%, or building scalable go-to-market strategies, my focus is always on delivering results that matter.
As a certified professional in HubSpot, Salesforce, and advanced sales processes, I combine technical expertise with strategic insights to tackle complex challenges, streamline workflows, and unlock growth opportunities. When you work with me, you’re not just hiring a consultant—you’re gaining a trusted advisor who’s committed to your success and stays ahead of the curve with the latest innovations.
Frequently Asked Questions About Fractional RevOps
What is Fractional RevOps?
Fractional RevOps (Revenue Operations) is an embedded, part-time RevOps consultant or team that provides strategic revenue systems, CRM optimization, and GTM alignment without the cost of a full-time hire. Typical engagements range from 20-45 hours per month for mid-market B2B SaaS companies ($5M-500M ARR).
How much does fractional RevOps cost?
Fractional RevOps services typically cost $5,000-$8,500 per month for B2B SaaS companies. On The Fly Ops offers three packages: RevOps Blueprint ($6,500 one-time), Ops Engine ($8,500/month for 3-6 months), and Fractional RevOps ($5,000/month ongoing with 20-25 hours/month).
What's the difference between fractional RevOps and hiring a full-time RevOps leader?
A fractional RevOps consultant costs $5,000-$10,000/month vs. $150,000-$250,000+ annually for a full-time RevOps Director. Fractional services provide senior-level expertise with faster ramp time, flexible scaling, and no recruiting costs. Most clients see measurable improvements within 90 days.
What tools do fractional RevOps consultants use?
On The Fly Ops specializes in HubSpot, Salesforce, Clay, Apollo.io, Looker, Tableau, OpenAI, Claude, and Make. We're certified in HubSpot and Salesforce with expertise in AI-driven automation, data enrichment, and revenue intelligence platforms.
How long does a fractional RevOps engagement last?
Engagements typically last 3-12 months depending on scope. Our RevOps Blueprint is 2-3 weeks, Ops Engine is 3-6 months, and Fractional RevOps is ongoing with monthly flexibility. Clients typically see 25-30% improvement in data quality within 30 days and 95%+ CRM adoption within 60 days.
Last updated: December 18, 2025
Talk to a RevOps Expert
Streamline your sales, marketing, and customer success operations with proven strategies.
Ready to eliminate inefficiencies and align your GTM teams? Let’s build a smarter, scalable revenue engine — together.
Struggling with siloed teams, broken CRM processes, or underused tech stacks?
We help B2B companies optimize their Revenue Operations through better automation, smarter systems, and aligned strategy.
Let’s unlock your growth potential.
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