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About Brett Hovanec – Fractional RevOps Consultant for B2B SaaS

Brett Hovanec 4 of 4-1

Brett Hovanec is the founder of On The Fly Ops, a fractional Revenue Operations consultancy helping B2B SaaS companies ($5M–$500M ARR) turn messy systems into predictable revenue engines. With over 10 years of hands-on RevOps and Sales Ops experience, Brett embeds directly into your GTM team to fix your CRM, streamline your funnel, and align sales, marketing, and customer success—without the cost of a full-time hire.

Unlike traditional consultancies that hand off recommendations and disappear, Brett operates as an embedded RevOps partner—implementing AI-driven automation, building revenue intelligence dashboards, and leaving behind repeatable operating systems that scale.

What Makes On The Fly Ops Different

Embedded Execution, Not Just Strategy

Brett doesn't hand off slide decks—he builds the systems himself. From HubSpot workflow automation to Salesforce reporting infrastructure, every engagement includes hands-on implementation, team enablement, and documentation.

AI-Powered RevOps for 2026

Leveraging tools like OpenAI, Claude, Clay, and Make, Brett designs intelligent workflows that automate lead enrichment, scoring, routing, and follow-ups—freeing up 3–5 hours per week of manual work while improving data quality by 25–30% in the first 30 days.

Results in 90 Days, Not 9 Months

Most clients see measurable improvements within the first quarter: 40% better forecast accuracy, 95%+ CRM adoption (up from ~60%), and unified GTM operating systems that eliminate silos between sales, marketing, and CS.

Background & Experience

  • 10+ years in Revenue Operations and Sales Operations across B2B SaaS, agencies, and PE-backed portfolios
  • Vista (2020–2023): Saved $242K over 2 years through tooling optimization and a complete Salesforce overhaul
  • Placester (2019–2020): Increased trial conversions from 8% to 23% in 3 months through funnel redesign and automation
  • demandDrive (2018–2019): Aligned Salesforce, HubSpot, Dynamics, Zoho, and Copper for cleaner data and cross-platform reporting
  • Cortado Group (2023–2024): Drove rapid RevOps improvements for PE-backed growth companies scaling GTM operations
  • On The Fly Ops (2024–Present): Fractional RevOps partner to B2B SaaS companies, delivering strategic systems, automation, and revenue intelligence

Services & Offerings

RevOps Blueprint (Starting at $6,500 one-time)

2–3 week strategic audit and roadmap: funnel mapping, CRM logic review, lead scoring assessment, attribution visibility, and a prioritized 90-day RevOps plan.

Ops Engine (Starting at $8,500/month)

3–6 month implementation engagement: Blueprint execution, workflow automation, dashboard design, data governance, ICP segmentation, and ongoing working sessions.

Fractional RevOps (Starting at $5,000/month)

Ongoing embedded RevOps support (20–25 hours/month): monthly GTM diagnostics, strategic planning, quarterly QBRs, tech stack optimization, and full documentation.

Tech Stack Expertise

CRM & Marketing Automation: HubSpot (Platform Consulting Certified) | Salesforce (Certified Admin + AI Specialist) | Zoho CRM

AI & Automation: OpenAI | Claude | Make | n8n | Clay

Data & Enrichment: Apollo.io | Insycle | Vasco

Analytics & BI: Looker | Tableau | Revenue Intelligence Dashboards

Sales Enablement: Gong | PandaDoc | Reply.io

Certifications & Credentials

  • Salesforce Certified Administrator
  • Salesforce Certified AI Specialist
  • HubSpot Revenue Operations Certified
  • HubSpot Sales Software Certified
  • HubSpot Marketing Hub Certified
  • HubSpot Platform Consulting Certified
  • Scrum Master Certified

Community Leadership

  • RevOps Co-op member (since 2023)
  • RevGenius member (since 2019)
  • Regular contributor to RevOps discussions on LinkedIn, Reddit, and Slack communities

Client Results Snapshot

  • 124x increase in monthly pipeline (Puzzle, 13-month engagement with 32x MRR growth)
  • 40% forecast accuracy improvement (typical 90-day outcome with standardized stages)
  • 95%+ CRM adoption within 60 days (up from ~60% through enablement and automation)
  • $242K saved over 2 years (Vista tooling optimization and Salesforce consolidation)
  • 40% cold outbound engagement rate (Muendel Creative ABM campaign with 100% connect-to-meeting)
  • 5+ hours/week manual work eliminated (Enterprise Cybersecurity real-time reporting infrastructure)

How It Works

1. Strategic Discovery & Audit

Brett maps your current GTM ecosystem—CRM health, pipeline stages, lead scoring, data quality, and tooling gaps—using AI-enabled diagnostics and RevOps benchmarks to identify high-leverage opportunities.

2. Custom Roadmap & Growth Pod Design

Rather than generic playbooks, Brett co-creates a focused RevOps sprint or retainer tailored to your ICP, growth stage, and funnel friction—whether that's pipeline lift, attribution clarity, or lifecycle mapping.

3. Execution, Automation & Enablement

Brett embeds into your team to implement tools like HubSpot, Clay, and OpenAI, building automated systems for lead routing, enrichment, and reporting. Then he upskills your team and leaves behind a repeatable operating system.

4. Continuous Optimization & Strategic Support

As markets evolve, Brett offers ongoing advisory or RevOps-as-a-Service with quarterly diagnostics, forecasting support, and tactical enablement to keep your tech stack and GTM strategy aligned.

Why Work With On The Fly Ops?

When you work with Brett, you're not just hiring a consultant—you're gaining a trusted advisor who combines technical expertise with strategic insight. He stays ahead of the curve with AI-powered tools, modern GTM best practices, and a commitment to measurable outcomes.

Whether you're a lean B2B team scaling past $10M or a mid-market company optimizing for efficiency, Brett helps you align GTM functions, reduce complexity, and unlock measurable revenue growth—fast, flexible, and built to scale with your business.

Ready to Build a Smarter Revenue Engine?

Book a discovery call or explore our services to see how fractional RevOps can eliminate inefficiencies and align your GTM teams for predictable growth.