Scale Smarter & Faster with Fractional Revenue Operations Services

What We Do

Our Fractional RevOps support adapts to your business's unique needs, whether you're building revenue systems from scratch or optimizing an established tech stack. We focus on delivering measurable growth by aligning people, processes, tools, and data.

Here’s how we help:

Tech Stack Optimization

• Refine or implement platforms like HubSpot, Salesforce, Looker/Tableau, and more to enhance data-driven decision making.

AI-Driven Automation:

• Leverage tools like OpenAI, Clay, and Make to streamline workflows, automate repetitive tasks, and enhance lead prioritization.

Data Cleansing & Enrichment:

• Ensure data integrity, deduplicate records, fill in missing fields, and maintain governance standards to improve accuracy and reliability across your CRM and analytics platforms.

Revenue Intelligence & Lead Scoring:

• Build real-time dashboards that provide actionable insights, including automated lead scoring to help reps engage the right prospects at the right time.

ICP Design & Segmentation:

• Define your Ideal Customer Profile (ICP) and segment prospects based on engagement, fit, and buying intent to personalize outreach and improve conversions

Workflow Improvements:

• Automate pipeline management and follow-ups, and data hygiene processes to improve productivity and ensure leads move seamlessly through the funnel.

Go-To-Market Strategy:

• Align teams with scalable playbooks, sales processes, and ICP-based targeting to support successful launches and market expansion.

How It Works

We don’t just consult—we operate as an embedded, fractional RevOps partner with a flexible model designed for speed, scalability, and measurable impact.

1. Strategic Discovery & Audit

We begin by mapping your current GTM ecosystem—CRM, pipeline stages, lead scoring, data health, and tooling. We identify not just gaps, but high-leverage opportunities for impact using AI-enabled diagnostics and RevOps benchmarks.

2. Custom Roadmap & Pod Design

Rather than handing over a generic plan, we co-create a Growth Pod—a focused RevOps sprint or retainer tailored to your ICP, growth stage, and funnel friction. Whether it’s pipeline lift, attribution clarity, or lifecycle mapping, your pod is purpose-built for ROI.

3. Execution, Automation & Enablement

We don’t hand off a strategy and walk away. We embed into your team, implement tools like HubSpot, Clay, and OpenAI, and build automated systems for lead routing, enrichment, and reporting. Then we upskill your team and leave behind a repeatable operating system.

4. Continuous Optimization & Strategic Support

As markets evolve, so do we. We offer ongoing advisory or RevOps-as-a-Service, aligning your tech stack, data model, and GTM strategy through quarterly diagnostics, forecasting support, and tactical enablement.

The Company

At On The Fly Ops, you work directly with me—Brett Hovanec, a seasoned Revenue Operations (RevOps) consultant with extensive experience helping businesses optimize their sales, marketing, and customer success strategies. As a one-person team, I provide a highly personalized, hands-on approach to every project, ensuring your business gets the tailored attention and strategic insights it deserves.

I specialize in driving measurable growth by leveraging advanced tools and technologies, including HubSpot, Salesforce, and Clay, alongside AI-powered solutions that enable hyper-personalized outreach and smarter decision-making. Whether it’s reducing operational inefficiencies (like saving $240,000 for a client), increasing sales conversions by 23%, or building scalable go-to-market strategies, my focus is always on delivering results that matter.

As a certified professional in HubSpot, Salesforce, and advanced sales processes, I combine technical expertise with strategic insights to tackle complex challenges, streamline workflows, and unlock growth opportunities. When you work with me, you’re not just hiring a consultant—you’re gaining a trusted advisor who’s committed to your success and stays ahead of the curve with the latest innovations.