Scale Smarter & Faster with Fractional Revenue Operations Services

What We Do

Our Fractional RevOps support adapts to your business's unique needs, whether you're building revenue systems from scratch or optimizing an established tech stack. We focus on delivering measurable growth by aligning people, processes, tools, and data.

Here’s how we help:

• Tech Stack Optimization: 
  Refine or implement platforms like HubSpot, Salesforce, Looker/Tableau, and more to enhance data-driven decision making.
• AI-Driven Automation: Leverage tools like OpenAI, Clay, and Make to streamline workflows, automate repetitive tasks, and enhance lead prioritization.
• Data Cleansing & Enrichment: Ensure data integrity, deduplicate records, fill in missing fields, and maintain governance standards to improve accuracy and reliability across your CRM and analytics platforms.
• Revenue Intelligence & Lead Scoring: Build real-time dashboards that provide actionable insights, including automated lead scoring to help reps engage the right prospects at the right time.
• ICP Design & Segmentation: Define your Ideal Customer Profile (ICP) and segment prospects based on engagement, fit, and buying intent to personalize outreach and improve conversions
• Workflow Improvements: Automate pipeline management and follow-ups, and data hygiene processes to improve productivity and ensure leads move seamlessly through the funnel.
• Go-To-Market Strategy: Align teams with scalable playbooks, sales processes, and ICP-based targeting to support successful launches and market expansion.

How It Works

We work as an extension of your team, tailoring solutions to meet your unique needs:

1. Discovery & Audit
   We start by understanding your current revenue operations,  tech stack, and data health.   We analyze your tech stack and data health, identifying gaps such as incomplete records, duplicate data, underutilized tools, and governance weaknesses, to ensure every solution is grounded in accurate, actionable data.

2. Custom Strategy Development
   Using your goals as a guide, we create a roadmap to eliminate bottlenecks, optimize workflows, and establish data governance policies. We align teams for success by ensuring data-driven prospecting and sales execution.

3. Execution & Ongoing Support
   From implementing CRMs, and AI-powered tools to data enrichment, deduplication, and governance automation, We implement AI-powered workflows, automate data enrichment and deduplication, and provide ongoing governance oversight to ensure your data remains accurate and actionable to drive long-term growth.

The Company

At On The Fly Ops, you work directly with me—Brett Hovanec, a seasoned Revenue Operations (RevOps) consultant with extensive experience helping businesses optimize their sales, marketing, and customer success strategies. As a one-person team, I provide a highly personalized, hands-on approach to every project, ensuring your business gets the tailored attention and strategic insights it deserves.

I specialize in driving measurable growth by leveraging advanced tools and technologies, including HubSpot, Salesforce, and Clay, alongside AI-powered solutions that enable hyper-personalized outreach and smarter decision-making. Whether it’s reducing operational inefficiencies (like saving $240,000 for a client), increasing sales conversions by 23%, or building scalable go-to-market strategies, my focus is always on delivering results that matter.

As a certified professional in HubSpot, Salesforce, and advanced sales processes, I combine technical expertise with strategic insights to tackle complex challenges, streamline workflows, and unlock growth opportunities. When you work with me, you’re not just hiring a consultant—you’re gaining a trusted advisor who’s committed to your success and stays ahead of the curve with the latest innovations.